Wholesale Beauty Machine

Module 1 Preamble
Unit 1 Lesson 1 Welcome to WBM (Volume 1)
Unit 2 Lesson 2 Figure It Out Mentality (Requirement)
Unit 3 Lesson 3 Slow Down
Module 2 Big Picture
Unit 1 Lesson 1 The Wholesale Business Model
Unit 2 Lesson 2 Brief Backstory
Module 3 Retail Sales Journey
Unit 1 Lesson 1 Your Brand DNA
Unit 2 Lesson 2 Strategic vs. Tactical
Unit 3 Lesson 3 10 Lipsticks
Unit 4 Lesson 4 Research Mood
Unit 5 Lesson 5 Sales Strategy
Unit 6 Lesson 6 Time To Fish
Unit 7 Lesson 7 Follow Up
Module 4 Beauty Retail Overview
Unit 1 Lesson 1 Independent Doors
Unit 2 Lesson 2 Lifestyle Boutiques
Unit 3 Lesson 3 Beauty Salons
Unit 4 Lesson 4 Perfumeries
Unit 5 Lesson 5 Wellness / SPA
Unit 6 Lesson 6 Nail Salons
Unit 7 Lesson 7 Hair Salons
Unit 8 Lesson 8 Department Stores
Unit 9 Lesson 9 Chain Beauty Retail
Unit 10 Lesson 10 Pharmacies
Unit 11 Lesson 11 Health Stores
Unit 12 Lesson 12 Mass / Masstige
Unit 13 Lesson 13 Where Do I Start?
Module 5 Sales Journey at Scale
Unit 1 Lesson 1 Wholesale Distributors
Unit 2 Lesson 2 Agents
Unit 3 Lesson 3 Export Sales
Unit 4 Lesson 4 Travel Retail
Unit 5 Lesson 5 Cruise Ships
Unit 6 Lesson 6 Hotel SPA / Destination SPA
Unit 7 Lesson 7 Trade Fairs
Module 6 Sales Support
Unit 1 Lesson 1 Testers
Unit 2 Lesson 2 POS
Unit 3 Lesson 3 Merchandising
Unit 4 Lesson 4 Staff Training
Module 7 Module 7: Price Structure
Unit 1 Lesson 1 DTC vs. B2B Price Structure
Module 8 Module 8: Compliance
Unit 1 Lesson 1 Cosmetic Regulations
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